Privacy Policy

BestCheapBourbon.com (“BestCheapBourbon,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect, how we use it, with whom we share it, and the choices you have. By using our website, services, or communicating with us (together, the “Services”), you agree to this Policy.

Legal drinking age only. Our Services are intended for adults of legal drinking age (21+ in the U.S.). We do not knowingly collect personal information from anyone under the legal drinking age. See Children & Under-Age Access below.

1) Who We Are & How to Contact Us

Controller: BestCheapBourbon.com (U.S.-based online retailer/marketplace partner)
Email: privacy@bestcheapbourbon.com

Mailing address: BestCheapBourbon.com, Privacy Office, 123 Distiller’s Row, Louisville, KY 40202, USA

2) What This Policy Covers

This Policy applies to personal information we collect:

On our website, checkout pages, and customer accounts
In emails, SMS, chat, and customer support interactions
From advertising, analytics, and identity verification tools
From shipping and payment partners used to fulfill orders

It does not cover third-party websites or services we do not control. Their privacy policies govern their practices.

3) Information We Collect

A. Information You Provide

Account & Identity: name, email, password, date of birth/age gate confirmation, billing and shipping addresses, phone number.
Order & Payment: order history, cart contents, gift options; payment method details are tokenized by our payment processor (we don’t store full card numbers).
Age/ID Verification: date of birth; in some jurisdictions, partial/full government ID, selfie, or liveness check results (processed by verification partners).
Communications: emails, SMS, chat transcripts, reviews/ratings, survey responses, support tickets.
Preferences: wishlists, favorites, flavor tags, marketing preferences.

B. Information Collected Automatically

Device/Usage: IP address, device type, browser type, operating system, pages viewed, time on page, referring/exit pages, clickstream data.
Cookies & Similar Tech: session cookies, analytics cookies, preference cookies, advertising/retargeting pixels, and server logs. See Cookies & Tracking.

C. Information From Third Parties

Payment processors (transaction confirmations, chargeback data).
Fraud & ID verification vendors (risk scores, match results).
Advertising & analytics partners (cohort/interest data).
Shipping & logistics partners (delivery status, exceptions).
Marketplace/affiliate partners (attribution and fulfillment data).

4) How We Use Your Information

We use information to:

Provide the Services: process orders, verify age, deliver products, manage your account, and provide customer support.
Personalize & Improve: remember preferences, recommend products, optimize site performance, and develop new features.
Marketing & Communications: send order updates, service messages, promotions (with your consent where required), back-in-stock alerts, and surveys.
Security & Compliance: prevent fraud, enforce terms, comply with alcohol, tax, and consumer protection laws, and respond to law enforcement/legal requests.
Analytics & Measurement: understand site usage, campaign performance, and improve our catalog and pricing.

Legal bases (GDPR/UK GDPR): performance of a contract; legitimate interests (e.g., site security, fraud prevention, analytics, direct marketing); consent (where required); and compliance with legal obligations.

5) Sharing Your Information

We share only as necessary to operate our business:

Service Providers / Processors: payment processors, age/ID verification vendors, web hosting/CDN, email & SMS platforms, customer support tools, analytics, ad tech (as processors under contract).
Fulfillment & Logistics: licensed retailers/distributors (where applicable), carriers, address verification, and customs/tax partners.
Fraud Prevention & Security: risk-scoring tools, chargeback processors.
Marketing & Analytics: ad networks, retargeting partners, social platforms (hashed identifiers where applicable).
Business Transfers: in the event of a merger, acquisition, financing, or asset sale.
Legal: to comply with law, enforce our terms, or protect rights, property, and safety.

We do not sell alcohol purchasers’ full payment card numbers. We may “sell” or “share” personal information as defined by certain U.S. state laws for advertising or analytics. See Your Privacy Rights and U.S. State Privacy Disclosures.

6) Cookies & Tracking Technologies

We use cookies and similar technologies to:

Keep you signed in and remember cart items
Measure site performance and detect bugs
Personalize content and recommendations
Deliver and measure advertising

Your controls:

Browser settings to block/delete cookies (site may not function fully).
Industry opt-outs for interest-based ads (e.g., NA opt-out tools).
Our “Do Not Sell or Share My Personal Information” link for certain U.S. states.
Consent banner where required (EU/UK).

We currently do not respond to Do Not Track (DNT) signals due to a lack of an industry standard.

7) Age & Identity Verification

To comply with alcohol laws and prevent fraud, we may:

Confirm date of birth or require government-issued ID
Use verification partners for ID document and liveness checks
Require adult signature upon delivery (where mandated)

Verification data is used solely to determine eligibility/legality and reduce fraud.

8) Data Retention

We retain information only as long as needed for:

Providing the Services and fulfilling orders
Complying with legal/tax/alcohol regulations
Resolving disputes and enforcing agreements
Security, fraud prevention, and accounting

When no longer needed, we delete or de-identify data in accordance with our retention schedule and applicable laws.

9) Security

We implement administrative, technical, and physical safeguards, including encryption in transit, limited access controls, and vendor due diligence. No system is 100% secure. If we detect a security incident affecting your information, we will notify you and authorities as required by law.

10) Your Privacy Choices

Access/Download: Request a copy of your personal information.
Correction: Ask us to fix inaccurate or incomplete data.
Deletion: Request deletion (subject to legal/contractual obligations).
Opt-Out of Marketing: Use unsubscribe links in emails/SMS or contact us.
Cookie Controls: Manage via browser and our consent tools where available.
Do Not Sell/Share (US states): Use our “Do Not Sell or Share My Personal Information” link.
Limit Use of Sensitive Data (where applicable): Request limits on ID verification data that exceed legal compliance requirements.

To exercise rights, email privacy@bestcheapbourbon.com

11) U.S. State Privacy Disclosures (CCPA/CPRA & Similar Laws)

For California and similar U.S. laws (e.g., CO, CT, UT, VA):

Personal information categories we may collect: identifiers (name, email, address, IP), customer records (billing/shipping info), commercial info (orders, preferences), internet/usage data (logs, device info), geolocation (approximate), inferences (product interests), and sensitive data (date of birth; government ID for verification only).

Sources: you, your devices, service providers, advertising/analytics partners, payment and shipping partners.

Business purposes: as described in How We Use Your Information.

Disclosures for business purposes: service providers, fulfillment/logistics, fraud/security, marketing/analytics, and legal compliance.

Sale/Share: We may “sell” or “share” (as defined by CPRA) certain identifiers/usage data to advertising and analytics partners for cross-context behavioral advertising. You can opt out via our site link: Do Not Sell or Share My Personal Information.

Sensitive information: Used only for age/ID verification, fraud prevention, and legal compliance; we do not use it to infer characteristics.

Your rights (subject to verification):

Know/access, correct, delete personal information
Opt out of sale/share and targeted advertising
Limit use/disclosure of sensitive personal information
Non-discrimination for exercising your rights

12) GDPR/UK GDPR Rights (EEA/UK Users)

Where applicable, you have:

Access & Portability
Rectification
Erasure (subject to legal obligations)
Restriction/Objection (including to direct marketing)
Withdraw Consent (where we rely on consent)

International transfers: We rely on appropriate safeguards (e.g., Standard Contractual Clauses) when transferring personal data outside the EEA/UK. Contact us for details.

13) Email & SMS Marketing

Email: We send transactional (order/ship) and, with consent where required, promotional emails. Unsubscribe anytime using the link in the footer or by contacting us.
SMS: By providing your mobile number and opting in, you consent to receive marketing texts. Message & data rates may apply. Frequency varies. Reply STOP to opt out; HELP for help. Consent is not a condition of purchase.

14) User-Generated Content & Social Features

If you submit reviews, images, or comments, that content may be public. Do not post information you do not want disclosed. If you connect via social login or share buttons, those platforms’ policies apply to their data collection and processing.

15) Third-Party Links & Embedded Content

Our site may include links to third-party sites, tools, or embedded content (e.g., maps, videos, social posts). Their data practices are governed by their policies. We recommend you review them.

16) Children & Under-Age Access

We do not knowingly collect or allow orders from anyone under the legal drinking age. If you believe an underage person has provided us with personal information, contact privacy@bestcheapbourbon.com, and we will promptly delete it where required.

17) Changes to This Policy

We may update this Policy to reflect legal, technical, or business changes. We will post the updated version with a new “Last updated” date, and, where required, provide additional notice (e.g., email or site banner). Continued use of the Services means you accept the updated Policy.

18) How to Reach Us

Questions or requests about this Policy or your data?

Email: privacy@bestcheapbourbon.com

Mail: BestCheapBourbon.com, Privacy Office, 123 Distiller’s Row, Louisville, KY 40202, USA